Our SEO Services
Find out all about the SEO Services we offer
How to Succeed
Let LYON SEO Web Design Be Your Guide
To fully optimize your website and boost your success online, let LYON SEO Web Design be your guide. In the internet race, the prize goes not to the swiftest, but to the most knowledgeable.
Search Engine Optimization Services
LYON SEO Web Design provides SEO services for both new and existing websites. Some of our more popular SEO services include: Initial Search Engine Optimization, Keyword Research and Selection, Local Search Optimization, Social Media and Blog Marketing. A complete list and description of all the SEO services we offer follows:
Initial Search Engine Optimization
Ideally, we begin with designing a search-engine friendly website which puts all the necessary on-page optimization elements in place, including meta data, navigation, internal linking, anchor text, coding and HTML tags among others. For existing and new sites, meta data information such as page descriptions and titles for each page can be written and optimized by LYON SEO Web Design’s writers to be both high-ranking and compelling to visitors when they display in search results. (Learn more on our Writing Services page.) Additional on-page SEO services include: robot.txt optimization, sitemap creation, image alt text optimization, “hand-submission” to search engines and relevant directories, and page content/landing page optimization.
Keyword Research and Selection
Choosing the correct keywords is a crucial first step for any website to be search engine optimized. Your keywords should be highly searched terms for your product or service, and should also be relevant to the content of your website. We will determine the best possible keywords to target based on sophisticated analyses of keyword search frequency and relevance to your website through the use of our time-proven analytical tools. We can then use these keywords and keyword phrases in all the right places, including page titles and header tags. We can also use these keywords in the creation of keyword-rich content with the proper keyword density for your website (more about content development on our Writing Services page), and to target in your online marketing campaigns. This will enable your site to show up prominently in the search engines for the selected keywords.
Website Competitive Analysis
Website competitive analysis is the process of comparing your website to your competitors, and identifying the strengths and weaknesses. We will compare your site to your competitors’ sites for a number of different factors that include back links and anchor text analysis, links your competitors have that you don’t, the location and quality of those links, most popular pages on their sites, keyword rankings on major search engines, social media activity and more.
Local Search Optimization
Our local search optimization services help businesses be found by people searching for local businesses. The amount of people searching for local services continues to increase, so the opportunity to get more business from local searches is also growing. In addition to internet users becoming more savvy, prospects now have several ways to access information online, including mobile devices and GPS. Today’s consumers are accustomed to finding information, including local listings, fast and with ease. Capitalizing on this trend and making sure you’re found on the local level by properly optimizing for it through gaining visibility in various online search engines and on location maps can be extremely rewarding. LYON SEO Web Design can help you achieve this by creating engaging local profiles and using geo-specific keywords designed to drive local business to your website.
Social Media Marketing and Social Bookmarking
The most frequented websites on the internet are social networking sites, and that’s why we offer Social Media Optimization services to develop and manage your online reputation through top social media websites like Twitter, StumbleUpon, Mixx, Digg, reddit, Facebook, LinkedIn, MySpace and YouTube. We can help you create a social media strategy to increase brand awareness (or awareness of your company or personal name), distribute your message, and increase site traffic.
Blog Marketing
A blog is one of the best ways to produce fresh, unique, search engine-friendly content for your site, as well as dramatically increasing customer experience. Whether you need help setting up your blog, writing it, or maintaining and updating it, we have the experience to help you increase your traffic, sales and blog visibility.
Paid Search Marketing (PPC)
Pay-Per-Click (PPC) ads are the sponsored listing advertisements that appear at the top or on the right side of the organic search listings. Each time someone clicks on your PPC ad, you pay the search engines for that click. Our PPC marketing experts set up and manage cost-efficient PPC campaigns. PPC advertising offers the benefits of full control over your ad copy and keyword targeting. Combined with an SEO campaign, PPC can also be a very effective tool to increase your brand’s exposure in the search engines and increase sales.
Link Building Services
Link building is crucial to provide link weight and link value to your pages. Links from other websites are a very important part of getting your site ranked well in the search engines. Search engines inherently utilize information gleaned from other sites to assess your online reputation. Online, who you know and who links to your site (and how) matters much like in the real world. LYON SEO Web Design’s Search Engine Optimization services ensure that the right type of sites are in your link profile, augmenting your pages with the most appropriate anchor text. In recruiting links to your website, we “hand submit” your site to the most appropriate categories in all the major web directories. We then identify additional niche directories to which to submit your site, including local and industry-specific sites. Additional links may be obtained from online press releases, articles, blogs and other sources. Link building is an ongoing process that must be done continually to stay ahead of the competition.
